The great designer and visionary Pierre Cardin will be the subject of a new documentary directed by P David Ebersole and Todd Hughes. The documentary, House of Cardin, will go through the designer’s life and his glorious career from the early beginning to today.
What is still fascinating about Cardin is his continuous, avid interest in the future. From the first steps as a designer of his own label, Cardin has made clothes outside the conventional way of crafting, arousing both great media attention and unprecedented success, but also controversy and criticism, especially from the more traditional side of fashion represented by Haute Couture.
Cardin, born Cardine, takes his first steps into the world of fashion at Patou, where he was involved in the creation of the stage clothes of “La Belle et la Bête” encouraged by Jean Cocteau and Christian Bérard. His innovative and visionary character cost him his place at the Chambre Syndacale de la Haute Couture, from which he was expelled for launching ready-to-wear, a category unknown at the time and above all accessible to the type of clientele that could not afford to buy high fashion. He was one of the first designers and entrepreneurs to democratize the fashion system; after him, he was followed by his rival Yves Saint Laurent, who opened the Rive Gauche boutique.
“I think that my initiatives have never been errors. Here, I start a new experience because I’m never satisfied with myself”, he declared in an interview in the 60s, “I need to give interest to my life and try to advance this profession which I particularly love.”
Today, the brand and the designer himself seem to run in parallel with the fashion system while remaining outside of it. Pierre Cardin still is an outsider, with a curiosity that has never faded over time, a desire that equals it and that encourages him to do more and more, to talk to people, to create and explore new contexts and situations, always remaining at the center of the world of culture and art.
“I’m most happy that I remained in creation, always remaining popular and always continuing to create. The house of Saint Laurent said: ‘Oh, Cardin, we won’t hear from him in another year;’ and I’ve always continued; and Saint Laurent, unfortunately, he stopped.”
Cover credits: Pierre Cardin