Allbirds, founded in 2016 by Joey Zwillinger and Tim Brown has always had a single goal: to reduce the level of environmental pollution through ethical and sustainable production, in which natural and recycled materials are in the first place.
The eco-friendly sneakers brand wants to become a neutral-carbon business and to do so, it is adopting counter-current strategies, starting from the supply chain, up to the packaging and the shipping methods.
In recent years the world of sneakers is undergoing a sustainability-oriented revolution. Veja for example is one of the pioneering brands of this movement. Allbirds, however, with its ambitious goal, certainly represents a competitor.
However, the way to achieve this is all uphill, and it often takes an extra push from an ally. Here then Adidas comes into play. The sports giant, indeed, will support Allbirds in the consolidation of strategies aimed at innovation in the production processes and in the supply of raw materials, as well as in the research for new resources. A brand strongly defined by its performance, Adidas is a perfect partner for Allbirds, which is specialized in the selection of sustainable raw materials, in the measurement of CO2 emissions and in the evaluation of the product life cycle.
According to Tim Brown, one of the founders of the young brand, reducing CO2 emissions to zero is a challenge that cannot be tackled alone. Indeed, to achieve long-term goals, players from the world of fashion and technology must cooperate. The diversity of resources and skills is a fundamental added value for success. “Our hope is that this partnership will inspire as many people as possible to share their best ideas and their discoveries,” declared Brown.
On the side of Adidas, there is the desire to reduce its carbon footprint by 30% by 2030, and then reach neutrality by 2050. These measures are part of the new “End Plastic Waste” campaign. There are 2 collections born from this initiative, the PRIMEBLUE collection, created in collaboration with Parley Ocean Plastic and PRIMEGREEN, mainly composed of recycled materials.
The initiative promoted by Allbirds is called Tread Lighter Together. The solutions found by the two brands will aim at reducing the 700 million metric tons of carbon dioxide emitted each year by the footwear industry.