Another great news on the sustainability front. American Eagle Outfitters launched a limited edition collection of sustainable jeans, starting a circular economy production.
For the making of the collection, the American brand has relied on the guidelines of the Ellen Macarthur Foundation, considering in particular the objectives of the project Redesign Jeans.
The Jeans Redesign project is part of the broader vision developed by the foundation, consisting of the Make Fashion Circular team. Thanks to their advice, the brand has produced jeans made of 100% organic cotton, and assembled with new technologies, significantly reducing the waste of environmentally harmful energies.
This is not the brand’s first sustainable project. American Eagle, indeed, has already taken the path of sustainability, by reducing the use of water beyond 7 billion gallons of water since 2017.
“Our adoption of the guidelines set by the Ellen MacArthur Foundation for the AE x Jeans Redesign collection represents AEO’s ongoing journey and pledge to accelerate improvements across our operations through innovation and collaboration”, stated Jay Schottenstein, executive chairman and chief executive officer.
Cover image courtesy of American Eagle.