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Aniye By’s first digital fashion show

Aniye By’s first digital fashion show

The fashion scene in Milan returns to flourish with the first Aniye By Digital Fashion Show. On June 22nd at the Magazzini Generali the brand presented its SS 2021 collection live on its Instagram account and other famous social platforms including Vogue, Vanity Fair, and other national and international associations.

A breath of fresh air that the world of Italian and international fashion needed. The keywords were indeed optimism and irony, the ingredients we need to see this difficult period in a new light.

To further pass on the message of restart and tenacity was the number 23, sewn on the first dress that inaugurated the show. 23 was the number with which the whole world learned to know and love the great basketball player Michael Jordan.

The particularity of this show is to insist precisely on its main feature: digital. Chiara Ferragni, was the only guest star who participated in the event documenting the experience through her IG stories.

The Italian influencer and entrepreneur gave an extra boost to the evening, thanks to his unmistakable style and in perfect harmony with the fresh and gritty one of the brand signed by Alessandra Marchi. To add further sparks to the event, there was also a performance by Ghali, one of the main artists of the current Italian music scene.

The spring-summer 2021 collection was an explosion of colors, animal prints and floral patterns on minidresses, leather skirts, chiffon and leggings. An energetic and unconventional spirit that is well suited to today’s uncertain times.

The event was a combination of fashion and creativity that preceded the fashion week by a month, a completely innovative vision that greets the post-pandemic times with an optimistic spirit and with the desire to start again in the name of a reborn fashion.

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