“The Giorgio Armani Spring/Summer 2021 collections for men and women will be broadcast for the first time on television. The show will air on Saturday, September 26th at prime time on this page and the Italian TV channel La7.
Stay tuned for more information“
So Giorgio Armani declares on his Instagram account that, during the Milan fashion week, his show will be live on TV to be able to reach the maximum possible audience in a safe way. Obviously also for all those buyers and personalities who, given the situation of growing infections in Italy, are probably deciding to stay at home as is happening for the next Paris fashion week. The show will in fact also be behind closed doors exactly as the Maison chose for the past edition.
“Timeless Thoughts”, this is the title that the designer has given to his collection, perfectly fitting what we need in this moment, and in the time to come. High manufacturing, timeless pieces, less is better. This is what we expect for the future, certainly the best future to hold on to and which would also help the environment.
In addition to the Italian channel La7, the show will also obviously be broadcast on the Camera Nazionale della Moda Italiana website and the brand’s social media. Again on these platforms, the Emporio collection will also be presented on the 24th at 11:00, in this case in a virtual way with a video that will be shot in the Maison’s headquarters in via Bergognone.
cover image: courtesy of Giorgio Armani womens fashion show spring-summer 2020 backstage