As summer approaches fashion is reborn through live events
We are slowly getting back to normal, and if not completely at least in part. La Fédération de la Haute Couture et de la Mode has received the approval from the French government to prepare the next events of fashion live.
Men’s collections will be the first to return to live shows, settled for next June. There will be 70 brands to parade, including the big names of French fashion. From Dior, Hermès and Paul Smith to Givenchy and Dries van Noten.
It is still unclear how many of these will actually display a live show. Moreover, we should also consider that in absence of a live event fashion houses have focused all on video presentations. Thanks to actual short movies they were able to arouse intense emotional involvement and it’s very possible this format won’t be completely abandoned.
France is slowly resurfacing from the second lockdown and is preparing to reopen some meeting points, like museums and outdoor restaurants. It is therefore not excluded that this summer many brands will decide to parade in art galleries and museums.
What we know for sure is that men’s collections will be unveiled from June 22 until 27. Next, the Haute Couture presentations are scheduled from 5 to 8 July. Haute Couture events will also bring some interesting news. First of all the extraordinary participation of American brand Pyer Moss.
At the moment only Chanel has confirmed a live show, while we wait for the feedback of the other participants. These include Maison Margiela, Schiaparelli, Giambattista Valli, Dior, Jean Paul Gaultier, Alexandre Vauthier and many others.
In the middle of summer, from August 10th to 13th in the Bella Center, Copenhagen Fashion Week will also return with fashion shows and fairs, such as those organized by Revolver and CIFF, Danish Fashion & Textiles and WEAR.
The same is true in New York, which is preparing to host live events after the announcement of the return of the Met Gala. The appointment with New York Fashion Week is set for September 8 until 12. 11 brands will participate, but Ralph Lauren and Michael Kors are still undecided. Tom Ford, who will also participate in the Met Gala, will walk the September runways along with Proenza Schouler, Altuzarra, Brandon Maxwell, Jason Wu and many others. Moschino, one of the big brands parading in Milan, will be the extraordinary protagonist in the next edition of American fashion.
A turnaround for London Fashion Week, which has opted for a digital presentation. Fashion Week will take place from 12 to 14 June, just one week before the country’s general reopening. Although the program has not yet been revealed, some participants are already known; among them, we find again Bethany Williams, Preen by Thornton Bregazzi, Nicholas Daley and Jordanluca.
