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Baldinini: Made in Italy has to restart from Russia

Baldinini: Made in Italy has to restart from Russia

In an interview with Sole24Ore, Gimmi Baldinini, entrepreneur and president of the ultra-luxury brand San Mauro Pascoli, declared the need for a restart in the extra-European market, in particular in the Russian one, where there is a strong recovery in consumption.

The Italian footwear group, which celebrates 110 years of activity since its foundation, currently has circa 200 employees and is preparing to face the rise in the markets, hoping to restore a state of normality.

At the moment, as Baldinini explains, the company is engaged in deliveries of the autumn-winter collection. Even if the sales were sustained thanks to the e-commerce platform during the lockdown, he emphasizes that this “certainly does not compensate for the closing extension of a network of 200 points of sale “.

The Russian market represents a springboard for the brand, considering that out of 200 single-brand stores spread over fifty countries, about 130 are only in Russia and that these are worth about 80% of current turnover.

At the end of the lockdown, in a still emergency situation, Baldinini stressed the importance of looking beyond the West for investments and entrepreneurial growth. “Russia can be the real engine of the recovery of made in Italy, but Italy must enhance relations with this extraordinary country. Those who do not know it cannot judge it”.

Cover image credits: Baldinini

 

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