In view of New York Fashion Week scheduled for September, the CFDA has created a new all-digital platform. Runway360 is indeed designed to connect professionals – media, retailers, brands, designers – with the consumer in a completely innovative and risk-free way.
Runway360 provides a one-stop-shop system, a virtual place full of interesting contents, first of all the opportunity to get to know the brand up close and discover the new collection.
The difference with other technological platforms launched by the other bodies of the Fashion Weeks is that Runway 360 does not include editorial content. “We’re not going to have content that is an interview between Marc Jacobs and a muse about his new house upstate. It’s not a panel discussion with three models talking about trends”, declared CFDA President and CEO Stephen Kolb.
The platform will have a more business-like orientation, thanks to the presence of virtual showrooms where buyers and retailers will be able to range from one product to another and make their first orders. Emerging designers will be able to make pre-orders that would support them in the production cost and take advantage of the data available to them in order to understand which product interests and sells the most.
“Just like you have at New York Fashion Week there’s a collective energy and vibe. It’s the same approach here, bringing it all together in one place”, continues Kolb. The CEO also states that the platform is completely free. NuOrder, this the name of the virtual showroom guarantees free services to BIPOC designers.
Of course, the end result will not be like that of a physical fashion week, but the ideas of community and connection on which the digital project is based are the same that create the live experience.
Image credits: CFDA