Days ago, Copenhagen Fashion Week signed the open letter of Belgian designer Dries van Noten and joined the Business of Fashion initiative titled Rewiring Fashion. Both proposals have as their primary objective the need for a change in the way of popularizing fashion, the urgency to abandon old practices no longer in line with the current world, by pushing forward the idea of a slower and more conscious way of doing and narrating fashion.
With these premises, which perfectly correspond to the Sustainability Action Plan 2020-2022 launched by Copenhagen Fashion Week in January, the board has declared its intention to organize the catwalk in August in a “physical” format, unlike those in Milan, London, and France, whose organizations opted for the digital solution. This decision is evidence of the current situation in Denmark, which reacted well to the lockdown and that is, therefore, preparing to start earlier than expected.
On the possibility of a physical reopening of the Fashion Week, CEO Cecilie Thorsmark declared: “We’ve received immense support from the Scandinavian fashion industry, as Copenhagen Fashion Week continues to be an important and much-needed platform for the industry’s sales, exports, and international collaborations. Maintaining the dates in the beginning of August is a decisive advantage for them, which is why we’re very pleased to announce the new dates.”
Compared to last year, the fashion shows are scheduled for August 9 up until the 12th, as agreed between Copenhagen Fashion Week and the CIFF and Revolver salons.
The calendar has not yet been published, but what we can foresee is the habitual presence of some of the brands that most communicate the Nordic style. Among the pioneers there is certainly Ganni, Cecilie Bahnsen and Holzweiler. There are, however, some out-of-the-box voices, such as that of the Stine Goya brand, which has declared its desire to experiment with new communication formats for the next collection.
There will be a digital platform that will support the physical event, but perhaps we will have to wait a little longer to know the details.