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Crisis does not hold back sustainable projects

Crisis does not hold back sustainable projects

Everyone is trying to do their part, as far as possible. This is the sustainable struggle that seeks to save the planet despite the disastrous global crisis, or perhaps the crisis itself is raising awareness in various departments.

From green capsules, anti-disposable beauty products, to recycling the list of brands that is committed is really long and promising. Following the 2020 Textile Exchang report we can see how, for the various production materials, there is a considerable increase in the search for sustainability and ethics requirements, and a growing interest in recycled or natural materials.

courtesy of Zalando press

Zalando continues to run on the terrain of its green path and creates a green capsule in collaboration with eight designers of its platform. Closed, Designer’s Remix, Henrik Vibskov, Holzweiler, House of Dagmar, Mother of Pearl, Mykke Hofmann and the Made in Italy Progetto Quid were part of this project “Small steps. Big impact. by Zalando”. The 116 garments are available exclusively from 25 October and have been made with materials from sustainable sources.

M Missoni has also collaborated on a new mini green capsule with Save The Duck again, which we all know as pioneers of sustainable outerwear. Together they created a bomber jacket, a quilted kimono and a parka all made of polyester fibers recycled from plastic bottles for the outside, while for the padded interior we have Plumtech. This latter is a wading born from the need to recreate the softness of down, while maintaining the advantages of a technological thermal padding.

Margherita Maccapani Missoni says: “I have always supported and recognised the importance of sustainability principles, so it is really exciting to be part of this movement. And while each of us has to do our part, it’s nice to collaborate with companies and people who appreciate and they respect similar values. Unity is strength”.

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We’re pleased to announce the newest innovations across our brands, to improve how we recycle, reduce and reuse. We’re launching three new packaging solutions across @headandshoulderseu, @pantene, @herbalessences and @aussiehair. In 2021, Head & Shoulders, Pantene, Herbal Essences and Aussie will launch a refill system for their shampoo, thanks to a new reusable aluminum bottle and refill pouch, made using 60% less plastic per mL versus standard branded bottle. This system is set to forever change the way we buy use and dispose of shampoo. We know The Window To Act Is Now if we want to turn the tide of the plastic waste crisis, so we’re accelerating our actions, marking the first step to reaching our 2030 Responsible Beauty goals in Europe.

Un post condiviso da P&G (Procter & Gamble) (@proctergamble) in data:

In the Beauty field, the crisis even seems to have accelerated a process of “naturalisation”. Consumers are increasingly interested in green cosmetics purchases and brands are accordingly finally adapting. The American giant Procter & Gamble launches its first reusable aluminum shampoo bottle with refill system.

Here we are looking for solutions to commercial containers. In this case, the refill bag saves 60% of the plastic used compared to normal bottles. With the new year we will be able to find this type of products in the Pantene, Head & Shoulders, Herbal Essences and Aussie brands.

courtesy The Ocean Cleanup

In the eyewear sector The Ocean Cleanup, a Dutch non-profit organization that develops advanced technologies to clean the oceans of waste, has launched its first sunglasses in recycled plastic from the oceans. The project was born in collaboration with the Italian brand Safilo and with Yves Béhar in California.

Speaking with ANSA Boyan Slat, founder and CEO of The Ocean Cleanup says “We are very happy to have joined forces with Safilo to develop together this first product from plastic waste. The collaboration has proved crucial in transforming the plastic we have removed from the ocean into a useful and durable product.

The proceeds from the sales will help us finance our mission, and we hope these glasses are also a means of continuing to raise awareness of the urgent need to remove plastic waste from our oceans. “

Safilo was already introducing regenerated nylon to produce eyewear thanks to its partnership with Aquafil, a global player with over fifty years of experience in the creation of synthetic fibers (we interviewed Giulio Bonazzi, CEO of Aquafil, in the last LATEST issue # 17) .

Considering that Safilo’s portfolio of licensed brands is among the most important and diversified in the eyewear market, this change is to be considered an important step in the struggle to safeguard the planet, also by the luxury market and not only by brands created specifically for sustainability purposes.


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