“It’s been three years in the making, but on my mind since day one”: Filip Tysander, founder of Daniel Wellington, has never had any doubts regarding the natural order of the company he founded in 2011. The premise to the launch of the new #ICONICLINK watch paves the way to a new lifestyle era, following the path of the principles that the brand has always embodied so far.
Elegance, meticulous craftsmanship and design lie at the heart of the new Daniel Wellington Iconic collection, which launched on October 10 th at L’Imprimerie, in Paris. As a modern take on a classic design, the new #IconicLink features a luxurious metal bracelet with three-piece links; each segment is comprised of solid steel, individually crafted pieces in an elegantly tapered form, ensuring a seamless transition from case to clasp.
As for the ambassadors embodying the message of the new advertising campaign, Daniel Wellington iconic faces also boast the presence of Hailey Baldwin, whose beauty stands for the brand’s DNA. Style icon, trend setter and acknowledged name of the fashion industry, the American model (who has just married Justin Bieber) represents a source of inspiration along with football player Odell Beckham Jr, Argentine football player Paulo Dybala, Korean actress Sung Kyoung Lee, Bollywood stars Ayushmann Khurrana and Radhika Apte, and Chinese star Lay Zhang.
The new #ICONICLINK collection, which features watches available in both silver and gold rose nuances, writes a new chapter in the history of #DWMoments. The NATO straps, as well as those in leather and steel, now leave room for the new must-have accessory that was protagonist of the special night sealed with Daniel Wellington’s Instagrammable moments. Famous influencers such as Valentina Ferragni and Luca Vezil, Paola Turani, Karolina Pisarek and others also struck a pose for a picture at the dedicated photocall with silver balloons, where they challenged the aesthetics of their new #ICONICLINK watch.
slide to watch people at the event:
words Federica Caiazzo