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“David Beckham ends his partnership with Kent & Curwen”

“David Beckham ends his partnership with Kent & Curwen”

The Beckham family has been, in the latest period, more in the spotlight than ever. Victoria Beckham gained quite a lot of criticism when, a couple of weeks ago, she decided to put thirty members of her staff, at her eponime label, on unpaid work leave. This time, however, it was the turn of her husband David who, after five years, declares his partnership with Kent & Curwen over. It seems that the historic London brand has lost, in the last three years, around 18 million pounds, making Beckham’s work useless.

In 2015 David Beckham, with a five-year agreement, undertook the goal of resurrecting, in the true sense of the term, the Kent & Curwen brand. This, born as a supplier of ties in the 20s of the last century, then matured in a classy men’s fashion house, with a sophisticated British aesthetic. In 2015 it was taken over by the Chinese giant Shandong Ruyi and, after an initial ascent, undoubtedly due to the powerful Beckham’s figure, it proved unable to generate profits and growth. The loss is double for the ex football player, who in 2016 had also purchased a stake in the brand through his company Seven Global.

Words by Giulia Greco

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