When it comes to Fashion Show, every day there is a news: now that there are no more assurance on the future modalities and deadlines, several labels have decided to “do it by yourself”, choosing locations and dates depending on their own necessity.
The latest news comes from Maison Christian Dior, which has been forced to postpone its fashion show in May. Now, a new day has been chosen: the Cruise collection will be presented the 22nd of July in Lecce, Puglia, and it will exceptionally be without public. Employers only will be present, while the fashion crowd will be able to watch life the runway on different platform. It is probably an hard decision for the Maison, which will experiment this new format hoping to be able to convey the same level of magic and adrenaline to the audience, despite the geographical distance. It won’t be easy, but we hope to find an innovative work.
Apart from it, the event has been appreciated by Puglia and the whole Italy as an occasion to restart. It is a vote of confidence, which is even more important due to the prestige of the French Maison. Maria Grazia Chiuri’s father was originally from Puglia and, as the designer herself declared, many professionals involved in the collection come from the same region. It is symbol of great appreciation.
Burberry as well spoke to the press regarding its next fashion show. It will be held on September 17th, but we don’t have any other details so far. The label follows others’ example and leave the British Fashion Council, adding an other piece to the aftermath of the pandemic.