Ermenegildo Zegna ss20 menswear
A memorable collection, though in the smallest details and highly significant. Not only for the crystal clear eco friendly message it conveys, but also for the aesthetic path it points out in the menswear production. Ermenegildo Zegna is now experimenting a very exciting period, thanks to the figure of Alessandro Sartori. His traditional aesthetic line has a sovversive note, which is enough to make it futuristic.
The show took place in a dismissed and abandoned factory close to Sesto San Giovanni: its dark characteristics, really film horror like, have been exalted and underlined wisely, and re—shaped in the same time, as much as to say that, yes, we can create something new and artistically speaking valuable, using scraps of what we don’t use anymore. This is the same path garments’ production went through: wasted materials, pieces of fabrics, dismissed wool and recycled nylon and so on. A perfect visual metaphor, a show able to connect the dots of its own story.
Clothes’ shapes are pleasantly classic and traditional, far away from the street aesthetic that invaded the majority of production. Shall we say we are about to close (finally) this chapter and go back to good taste and perfect sartorialism?
Words by Giulia Greco