Milan’s digital Fashion Week is almost upon us but Etro has decided to adopt a different strategy, showing its collections live on July 15th at the Four Seasons Hotel.
The event will also go online on the digital platforms of the National Chamber of Italian Fashion and also streamed on the official Etro website. The Men’s and Women’s Spring-Summer 2021 collections will unfold in front of a limited number of guests. This choice coincides with the desire to spread a message of courage and positivity for Milan and all of Italy.
“We recognize the importance of the digital, but we also believe that live interactions are fundamental for fashion,” stylists Kean and Veronica Etro declared. “We are happy to be able to involve the guests in a real experience, in full compliance with the current safety and public health measures, and to still be able to reach a wider audience thanks to the digital platform”.
Dolce & Gabbana will also display its collection on 15 July at the Humanitas University campus. 37 brands participated in the digital event of Fashion Week, which will unfold between 14 and 17 July 2020 through the digital platform.
Cover image credits: etro.com