Parisian Haute Couture week officially ended only on Tuesday 22nd of July, with Valentino’s performance in Cinecittà studios in Rome. The event, which was anticipated in the regular Paris’ calendar with a short movie, brought together two apparently opposite big names in the fashion system. On one side Pier Paolo Piccioli, whose philosophy has repeatedly underline the importance of anthropocentricity; on the other Nick Knight, “father” of the technology revolution in the fashion field.
Conservatism and innovation together have met halfway between the physical and the digital. How to make the two worlds coexist and dialogue is one of the topics on which brands still reflect today (three digital fashion weeks later), and confusion is high. Difficult to create something that can reach the emotional and engaging levels of real fashion shows, but someone may try.
Thus, Knight and Piccioli served us an experience that expertly mixes the two things: the (few) models present at Cinecittà were 5 meters above the floor, wearing equally long gowns, wonderful creations belonging to the realm of angels more than to the human one. Haute Couture is, after all, also this and Piccioli’s ideal of woman is the most dreamy (and almost non-existent) one.
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Of Grace and Light For the digital #ValentinoHauteCouture #FallWinter20 show by @pppiccioli, elongated silhouettes in white come alive with vivid colors and blooms through digital projections made in collaboration with @nick_knight. Discover the entire show at the link in bio.
Un post condiviso da Valentino (@maisonvalentino) in data:
The small Italian audience that was invited to the event has been able to walk among these statuesque and incredible women – probably a overwhelming but joyful feeling is what they experienced. For all the others, the show has turned into a video production in which space and time are canceled. The models float in infinite spaces, somewhere in between space and the cirque’s imagery, where nature creates fantastic games of light and mysterious creatures reign peacefully. Wearing pompous Valentino Couture!
Cover image courtesy: Valentino.