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Fashion & Sustainability 2020: Cikis’ report

Fashion & Sustainability 2020: Cikis’ report

According to the report by Cikis, consulting company, only 6 out of 10 PMI really know what sustainability is. As a percentage, only 39% of companies have minimum competences in the field to implement strategies for more sustainable practices.

The research has revealed a rather worrying situation. From the lack of updates or from the lack of knowledge on the topic, there is the risk of starting counterproductive or not at all effective practices. What has emerged is that 73% of companies have started some sustainability practices, but 27% have taken little significant action.

According to Cikis, the majority of the companies interviewed prefer to carry out updating courses in the team or to rely on suppliers. In fact, investing in scientific knowledge would represent a step further. Not considering issues like that of the energy or the chemical processes would sacrifice the entire process of becoming more sustainable.

Only 7% of companies are aware of issues such as the traceability of the supply chain, one of the cornerstones of sustainability. Other data related to social sustainability say that only 9% of companies consider the protection of employees as a critical issue in the fashion sector.

Faced with these data, Serena Moro, president of Cikis, stated: “The advantages of sustainability emerge when the path is undertaken with seriousness and constancy. But focusing only on materials without a more scientific approach does not allow us to adequately respond to the challenges of sustainability and intercept the interests of consumers, who are increasingly attentive to these issues. Italy has always been recognized for its high-quality standards, also linked to sustainability. This can give an advantage to Italian companies that invest in this issue.”

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