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“Fashion today: the global trend is nature”

“Fashion today: the global trend is nature”

Preview from December issue #15

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Dior SS20 details | ph. Armando Grillo

In the time of social networks, trends are running so fast that it’s difficult to keep up with them. Whether this is good or bad is still a matter of debate.

Since the issue of sustainability exploded, everyone in the fashion world seems to have put the turbo up and in a couple of years there has been a lot of excitement. Today brands compete to be the greenest in the realm and creative minds are always looking for new solutions to adopt, with the aim of lightening our Mother Earth a little from the weight of their (wicked) children.

Greenwashing aside, all this talk about sustainability is certainly a good thing. That the facts correspond to the words is another matter, but it is nevertheless a starting point to be reckoned with.

Missoni SS20 | Ph. Daniele Oberrauch – Alexander McQueen SS20 | ph. Alessandro Lucioni

The last month dedicated to women’s fashion, September, was dominated by the natural theme, which blossomed, literally, on catwalks and collections, red carpet and evening events. Nature, nature, nature, wherever our eyes have landed they met it. We made a summary of what inspired us the most during the fashion shows, to understand how fashion can actually influence our choices and behaviors, guiding us towards a better future.

Elie Saab SS20 | Ph. Filippo Fior – Louis Vuitton SS20 | Ph. Armando Grillo

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The set of fashion shows has always been very important for to define collections. It is even more important today, because the very high competition that exists in the fashion system forces brands to sharpen their wit and look for innovative solutions to capture the attention of the public. The storytelling that surrounds the collection is therefore essential. Collina Strada has chosen to present its collection in Stuyvesant Square Park, New York. The list of positive hints that this collection has brought to the guests is probably too long to be screened entirely. Most of the garments were made with recycled materials and the designer, Hillary Taymour, declared after-show that all her efforts are aimed at making the brand 100% sustainable: perhaps a long journey, but in which every small step is important.

Marni SS20 | Ph. Armando Grillo – JW Anderson SS20 | Ph. Alessandro Viero

Preview from December issue #15

SEE MORE HERE

Words by Giulia Greco

#LATEST #latestmagazine #fashion #article #nature #SS20 #trend #JWAnderson #Marni #ElieSaab #LouisVuitton #Missoni #AlexanderMcQueen #Dior

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