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Givenchy’s new artistic director: all about Matthew Williams

Givenchy’s new artistic director: all about Matthew Williams

Givenchy presented yesterday its new artistic director, the 34 years old Matthew Williams, who is preparing for his debut in a rather peculiar time.

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A message from @givenchyofficial on my new appointment | The House of Givenchy, is pleased to announce the appointment of Matthew M. Williams as Creative Director, effective June 16th, 2020. | Matthew M. Williams will take on all creative responsibilities for Women’s and Men’s collections. | Sidney Toledano, Chairman and CEO of LVMH Fashion Group, declares: “I am very happy to see Matthew M. Williams join the LVMH Group. Since he took part in the LVMH Prize, we have had the pleasure of watching him develop into the great talent he is today. I believe his singular vision of modernity will be a great opportunity for Givenchy to write its new chapter with strength and success.” | Renaud de Lesquen, CEO and President of Givenchy, states: “I want to warmly welcome Matthew M. Williams to the beautiful Maison Givenchy. I am convinced that, with his unapologetic approach to design and creativity and in great collaboration with the Maison's exceptional ateliers and teams, Matthew will help Givenchy reach its full potential.”

Un post condiviso da Matthew M Williams (@matthewmwilliams) in data:

Williams is the founder and creative director of 1017 ALYX 9MS, label of streetwear famous among young generations. Gen-Z is already a key player in the market and, according all forecasting agencies, its purchasing power is going to raise even more in the upcoming years. It is easy to understand LVMH’s decision: the move is strategic and the intent is to reach a totally new public for Givenchy. Williams is in this optic an excellent choice, also because of his relationships with influencers and VIPs – the Kardashian family and Drake among others. Without even mentioning his commitment for the black community, whose influence is big for streetwear in general.

Apart from the fan base and the clear appeal Matthew Williams can represent for young generations, his production for ALYX speaks for him and his talent is evident. If we look at his past collections, the link with Maison Givenchy does not appear weird at all. Sneakers and tracksuits mix with tailored jackets with interesting cuts; leather and nylon create futurist garments without pretension.

Premises are good for an interesting new beginning. Williams has all the possibilities to twist, in a positive way, Givenchy, giving it a collection able to compete in the contemporary landscape. Givenchy, on its side, represents for the young designer the right lift to success. For many couture’s nostalgics the news can look dangerous, but we strongly believe that, with the right balance, it can gift us of new emotions.

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