Gucci keeps going on the path of sustainability with its collection “Gucci off the Grid”, the very first experiment totally green by the label, inside the project Gucci Circular Lines. All of the products are made with recycled and biological fabrics, from the garments to the accessories until the luggages. Among others we find once again the Econyl, nylon made from discarded materials, which has became famous in the fashion system (Prada used it as well). Nylon is one of the most polluting fabric of all and a green alternative is very appreciated.
As usual when speaking about Gucci, the adv campaign is art. At the center of the scene there is the meeting between urban lifestyle and natural rhythm: people living in big metropolis try to find peace inside city parks, in order to re-discover colours, shapes and sounds of the Mother Earth. It is a new sense of wonder that everybody of us is experimenting, in this moment of waking up. It is the sentiment so often recalled with childhood, which is a very important topic in Michele0s production. It is not by chance that the creative director wanted a tree house as setting of the pictures, which is a game for children but also a moment of gather and collaboration.
Among the celebs who took part in the photoshooting Miyavi, David de Rothschild, Lil Nas X, King Princess and Jane Fonda, the most famous one. The actress is making environmental activism her first goal in life and everybody of us remember with a smile the picture of the arrest, last year in Washington, where Fonda was protesting and manifesting for new measures against climate change. The spirit of Gucci off the Grid is more or less the same: irreverent and dynamic, funny and, why not, ironic.