“The end of an era” was the message that came up a few weeks ago in the bio of Jean Paul
Gaultier’s instagram profile. This was followed by the publication of a mysterious post, which
quickly caused concern among fans and followers.
Just a few weeks later, the video that brought a sigh of relief: ‘Welcome to the new era of Jean Paul Gaultier’. This is how the French fashion house announced its renewal. After six years of haute couture, Jean Paul Gaultier will return to the prêt-à-porter catwalks to rewrite a new chapter in the history of the fashion house.
JPG’s last ready-to-wear collection dates back to 2015, when, following the acquisition of the brand by the Puig group, the fashion house stopped its activity in the segment to focus
exclusively on haute couture and fragrances.
For the new ready-to-wear collection, Gaultier and the brand’s creative director, Florence
Tétier, asked five emerging designers to create a collection that revisited the myth of the
sailor, as a tribute to the legacy of the Enfant Terrible. Reinterpreting legendary pieces and
garments from the Gaultier universe in a modern way, such as the famous striped t-shirt, the
five young designers (Ottolinger, Palomo Spain, Nicola Lecourt Mansion, Alan Crocetti and Marvin M’Toumo), collaborated with the style office to create Les Marins.
The unisex, inclusive and collaborative collection recalls the elements of the sea and is
composed of 75 products. It includes iconic pieces such as the Marinière, the traditional
American navy hat. The striped t-shirt is available in six versions, one of which is oversized.
There are also numerous references to the marine theme. Shells, bandanas, vintage-inspired
swimwear and trousers with nautical motifs in an overall print.
The star of the new campaign is Bella Hadid. In the film directed by Charlotte Wales, the
model embodies the figure of the sensual mermaid whose beauty enchants Gaultier’s sailors.
#LesMarins is now on sale on Jean Paul Gaultier’s new e-store and on Ssense.com
words Giustina Ciccariello