Kenzo has recently launched its new sportswear line that will complete the men’s and women’s offer on the official website. The collection has a cost starting from 90 euros and includes a wide selection of accessories and clothes.
Kenzo’s choice is in line with those of many other fashion houses that lately have been investing heavily in sportswear collections that combine efficiency, sustainability and style.
The logo – in the shape of an X – is easily recognizable and has very strong features that connect well with the spirit of the brand.
As the press release states, the line focuses on a very strong graphic characterization, and on genderfluid lines that favor movement and functionality.
The offer includes t-shirts, sportswear for the women’s collection, tracksuits for men, hooded sweatshirts, leggings and crop-tops.
The collection is already available on the maison’s official website and from 31 August it is also available in stores. Meanwhile, a pop-up store for the new collection will open on 12 September at 13 Rue des Archives in Paris.
Cover credits: Kenzo