London Fashion Week has confirmed the dates of the September fashion shows. The events will officially start from 17th and end on 22nd September 2020. Digital presentations are scheduled for London shows along with other live events.
The collections will be mixed, presenting the men’s / women’s creations together as it happened for the digital events in June.
Exclusive content will be available to both the audience and buyers, bringing consumers closer to the concept of direct-to-consumer. A provisional calendar will be released later in the summer.
Like London Fashion Week, it is very likely that both the Milan and Paris shows will take place in September. Same thing for New York, whose organizers have recently set dates.
Cover image credits: techadvisor.co.uk