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Max Mara Cruise 2020 in Berlin

Max Mara Cruise 2020 in Berlin

all images here courtesy Lucioni – Oberrauch/

Incredibly elegant, clean in the shapes, strong and resolute. All combined with shiny fabrics and transparencies, flower decorations and a cape with red peacock feathers. Max Mara’s aesthetic confirmed itself and goes along with the general setting of the show, the Neues Museum in the German capital city. In the same way Max Mara’s collection is vibrant, despite it is still based on its timeless allure, which always prefer soft color, such as beige (brand’s color signature), gray, white and red. Tridimensional details and sculptural folds made by rigid materials on the models’ bodies, give to the collection a vital twist, that makes it incomparable.

Every look is like a plain canvas that emphasizes the real protagonist, the modern woman. Jewels are few but very precious, and they pay homage to the ancient word, together with the choice of the setting in the Museum. Max Mara is the brand able to give voice to the woman’s empowerment, and this is why we love it so much. Each new shows amazes and surprises, because it is not loud but it is capable of impose itself.

Words by Giulia Greco


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