If someone is still doubtful about Bottega Veneta and, especially, about Daniel Lee’s semi-new creative direction, the Autumn/Winter 2020 collection (the third since he arrived at the Italian fashion house) will be just another element to (re) confirm his genius. Creative genius and also marketing. Bottega Veneta is definitely the brand everyone is talking about right now. There are two things to be mentioned before jumping to the outfits. The intrecciato bag, which has been a bit of a diamond in the production so far, becomes double-faced, meaning that the beautiful exterior are equally visible on the inside. Unnecessary? Perhaps, but precisely for this reason extremely chic. And then the high heel sandals, ergonomic on the foot, which were made by a 3D printer. This could be enough to explain all the situation.
Ergonomic is more or less the word that defines the entire collection. The common intent of this fashion month show was to create beautiful and trendy garments, but above all comfortable. Bottega Veneta’s answer was precisely to offer “ergonomic” outfits. It is no coincidence that the main used fabrics are knitwear and jersey, both gentle on the body and stretched. Even for Bottega Veneta fringes are back in fashion, in this show more accentuated than ever. The boots with square toe and an edgy sole are ready to become the next hit shoes of Autumn, while the lace shirt embroidered with stylized human figures has left us just speechless. Fantastic.
Words by Giulia Greco