“MFW Fall 2020: MSGM”

Womenswear collection by Massimo Giorgietti for MSGM takes up the horror theme that had characterized the latest menswear and evolves it in a rather excellent way. The designer collaborated directly with the king of Italian horror, namely Dario Argento, who said he felt fully represented by the creations of MSGM. On the other hand, however, Giorgietti does not fail in his personal vision of things and even in a dark and raw landscape the designer manages to instill his light and joyful touch, characterized by bright fabrics, neon colours and some sort of deep frivolity.

Suspiria’s remake was a huge success and Giorgietti takes full advantage of its imagery: his woman is a witch apprentice whose uniform is made up of pleated skirts, layers of tweed, slightly oversized blazers and cozy coats. And a touch of blood of course, in the opening cardigan and in many other garments in intense red. It could be joyful colour, but instead have a sinister soul, like all the rest. The final result is decidedly compelling, modern, sophisticated and brilliant. The redundancy of materials and prints seems to create a parallel universe in which nothing is as it seems to be, where symbols and ideas and our own figure are infinitely reflected in a mystical experience.

Words by Giulia Greco