One thing is certain, this collection is one of those you look at and you would like to have everything, absolutely everything exactly as it was designed in the looks for the models. There is no sunglasses, scarf, coat that could be excluded from the must-have list.
With the fall/winter 2021 collection, Max Mara celebrates 70 years since its foundation, with probable regret for not having been able to organise a great event with all the participants that it would have deserved. Yet the show, even if only digitally, managed to do some justice to the anniversary by making us gape and with a sort of itch in fingers for not having been able (yet) to touch any of the iconic garments.
For the occasion, the designer Ian Griffiths reinterpreted and revisited the Max Mara archive pieces, bringing on the catwalk self-made queens of business, who have sweated and deserved their position and now enjoy their present and future in a relaxed chic style with a British accent.
Coats are the masters – as always in Max Mara then – making the perfect frame to the looks, in a fantastic ton sur ton nature style stained only rarely by some splash of contrasting color, tweed and pied de poule with continuous British references. Nothing “too much”, just softness and full power given to relaxed elegance.
Ton sur ton we said, passing from browns to dark green, to black, to the classic camel that could now be called “camel Max Mara” – like another famous colour that we all know by now linked to a fashion brand – finding it now as an unmissable classic in its collections. Comfortable but elegant boots and wide heels, way to conquer the whole world.
With a wink to the youngest in a delicately punk key thanks to bomber jackets, t-shirts and sweatshirts printed with the writing 1951 – year of the foundation – and Max Mara graphics in a country version.
Images courtesy of Max Mara