Milan Fashion Week, for the first time in a digital format, will debut on 14 July and will last until 17 July 2020. 37 brands will present their men’s and pre-man / woman collections for Spring-Summer 2021. Great absentees from the event will be Giorgio Armani and Fendi, who, as previously stated, will show their collections in September.
Etro’s and Dolce & Gabbana’s shows will go live. The digital platform will host some other great names of Italian luxury and prêt-à-porter, including Gucci, Prada, Ferragamo, and many others. Msgm will inaugurate the event on July 14, while Missoni will close the curtains on the kermesse.
It will be interesting to see how each brand will take advantage of their own virtual space to reveal the collections to the world. They will also divulge other stimulating content.
Carlo Capasa, recently reconfirmed as president of CNMI, said that the digital platform will be: “a functional and creative tool designed to live a life of its own or to support the appointment with physical shows when it will be possible to return to the fullness of face-to-face appointments, which remain fundamental in promoting the enormous production and creative value of Made in Italy”.
Aside to the fashion shows there will also be an entire program curated by artistic director Luca Stoppini, which will focus on some current fashion issues. There will be conversations on sustainability, on the relationship between craftsmanship and technological innovation, up to to themes on inclusion and diversity. There will also be other spaces dedicated to emerging artists and designers, the International Hub Market, Together for Tomorrow and Camera Moda Fashion Trust.
Finally, Capasa underlined the importance of the event and its success in addressing the current situation: “Strengthened by that experience, today we present a revolutionary project in the ability to open up to that new transversal audience that forms the fashion community. A public that places end users alongside the experts, often young people who experience fashion as an idiom of images and to whom CNMI proposes itself as an authoritative Fashion Translator of the fluid language of society and creativity “.