The restar of the fashion world, after the lockdown – both wished and uncertain still now – was officially marked by the first “real” post-pandemic fashion show. We are talking about Etro Menswear, which was presented with a classic catwalk in the garden of the Four Seasons Hotel in Milan. 80 guests in total, who certainly enjoyed the energy surrounding the venue. Kean and Veronica Etro, the two designers behind the brand, said that the decision was recent and rather impulsive. They felt the need to bring a boost of positive energy back to the system and to their city. Even the soundtrack was live.
At the center of the collection is the human being, as an individual. All the pieces have been made in Italy, from the first to the last step: craftsmen are precious resources, whose skills lies in their individuality. And also the models, who played the part of tourists from all over the world, all unique and all with a story to tell. This renewed attention is also in the used materials: for Etro, in fact, the health crisis has not obscured the environmental crisis, and the couple is committed to using natural fibers such as eucalyptus, but also disused and vintage fabrics.
There is no space but for genuine things. And there is a need for a lot of joy. Etro’s style is unmistakable and, in a situation like this, the public likes the opportunity to embrace a safe harbor. The looks of the show are meant for the everyday life: the colour palette is soft and delicate, between khaki green, earth tones and sorbet yellow. The ethnic prints are an evergreen that joins the dark brown leather and the intrecciato, which appears on shoes and accessories. Striped shirts are very interesting too, because they are a reinterpretation of a classic garment: long ones with front knot, and the one with the black and white tiger print.
Cover image courtesy: Etro via vogue.com