CFDA, the organization representing American fashion, recently declared that New York Digital Fashion Week will last three days. The Spring-Summer 2021 fashion shows will be held from September 14th up to the 16th; the program could be extended to the 17th if the requests are consistent.
Obviously, like all the Fashion Weeks this year, the fashion shows will be broadcast online and will be fully supported by digital platforms.
As Mark Beckham, CFDA vice president explained in a WWD interview, digital shows streamline traditional procedures from an organizational point of view. “We can have the same number of presentations over a three day period because we don’t have to move between the shows.” Beckham then explained that perhaps not all brands will be present, but on the contrary, someone might decide to skip this year’s event to focus on future projects and alleviate the losses caused by the pandemic.
Indeed, Marc Jacobs and Michael Kors had already made their absence known in a press release. Kors in particular is preparing for a presentation in October.
CFDA has not yet communicated an official calendar, further underlining that the priority is to respect the safety rules; “First of all, protect the health and well-being of our teams and ourselves, then restore a form of stability in our business activities. With this in mind, the CFDA is currently reviewing its entire annual calendar, in particular the dates of New York Fashion Week and the main events in the fashion sector. “
Cover image credits: L’Officiel Malaysia