Paris Fashion Week: Alessandra Rich SS21

The Spring 2021 collection by Alessandra Rich is titled Euphoria and it has been presented through a sumptuous lookbook. In the designer’s mind there’s future, to which term is referred: soon or later we are going back to our personal socialization, events, fashion shows, parties and so on and then, in that exact moment, Rich’s collection will come in our help. In the meantime, the brand has launched its first lingerie collection, which is flowery and flattering, perfect to spend the day inside. 

The collection is, as usual, extremely refined. Cuts, prints and fabrics are all part of Rich’s vocabulary and affectionate clients will probably feel a sense of comfort in it, like coming back home after a while. After all, a strong and coherent identity is what works best for contemporary designers, also because it allows clients to build a good wardrobe, where every piece is in harmony with the rest. 

One strong point of Rich’s aestethic are jewels, catchy and vintage-like – as it is everything else. In one word, the collection is charming. Euphoria is like that too, right? 

Cover image courtesy: Alessandra Rich by Alessandro Olivia


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