PFW: Chloé SS20
The 2020 season marks an important year for the Chloé’s designer, because this is the fiftieth show she, Natacha Ramsay-Levi, prepares for the brand. For this reason the designer wanted to pull the sums of her creative life up to now, thinking of Chloé’s past and, above all, of its future. When a brand and a designer live in symbiosis for so long, it is important to understand one to understand the other and vice versa.
The landing to which this collection seems to arrive is a quiet haven, in which the desire to get involved, the influences and freedom of youth doze off and give way to a more calm and linear introspective reflection. Ramsay-Levi wants to express herself today, mature and talented, through a collection that speaks of order and self-confidence.Practicality dominates, both in the clothes and in the accessories, which however do not lose their femininity. Femininity for which Chloé has been well known for a very long time. And that the designer has decided to celebrate and to combine in a perfect fusion with her new aesthetics.
Words by Giulia Greco