The fashion show that Maria Grazia Chiuri prepared for Dior Fall 2020 is more personal than usual. The inspiration for clothes and looks comes indeed from the adolescence of the designer herself who, during the 70s, began to be aware of the feminist struggles in the frame of Rome. A story like many after all, which however is special precisely because it has the opportunity to speak to a huge public. The runway, which was held in Paris a few days ago, is a “visual diary”, as Chiuri defined it, of her experience as a feminist militant. At the same time, however, the collection is also a reinterpretation of the Maison in the 70s, which proposed a new uniform for fashionable, freer, more aware, more determined women. Finally present in everyday life. And it is no coincidence that the lines of the collection are very reminiscent of the style of that decade, including bandanas, fringes and maxi printed dresses.
The show opened with a formal jacket and trousers, black, and continues with outfits that are the quintessence of normality, while being far from obvious. There is also a strong sportswear component because, as we have anticipated, some garments are taken from the 70s and at that time the creative director Marc Bohan had for the first time proposed a Dior ski collection. The warrior attitude that distinguishes the brand and its position towards social issues is more present than ever.
Words by Giulia Greco