Nadège Vanhee-Cybulski describes Hermès’ autumn winter 2020 collection with a single, concise sentence: “what is beautiful must be useful”. There is no better way to talk about a collection that is the exact transcription of the lifestyle of a certain social class, the Hermès public. Imbued with tradition, beauty and education, still tied to the dream of a countryside world, with horses and stables and competition. Hermès addresses a specific niche public, but wants to fascinate the world. Its strength is due precisely to the oxymoron on which it plays: elegant and wearable clothes which speak to a vast, vast group of people but are affordable by a few. And it’s not just an economic question, it’s about heritage.
We must also mention the craftsmanship of this fashion house, which continues to be amazing. The work done on the leather is so accurate that it almost transfigures the fabric itself, so thin and soft as it is. The collection has an amazing colour palette, on a white and beige base with the addition of bright primary colours. The outfits are simple, practical indeed. Shoes and bags are truly beautiful. The passer-by on the necks of the sweaters is also very nice, allowing you to put on the famous scarf of the maison and keep it in order. It is such a small and brilliant invention.
Words by Giulia Greco