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PFW Fall 2021: Chloé

PFW Fall 2021: Chloé

Gabriela Hearst made her debut for Chloé during the Paris Fashion Week and the collection is certainly a great start. The designer has indeed been able to beautifully mix her background (cultural and otherwise) with the tradition of the French brand, thus creating feminine but relaxed clothes, soft to see and touch. There is no doubt that at the centre of her interest was female well-being, which requires practicality, comfort but beauty and delicacy as well: it is no coincidence then that the offer was made of dresses only, along with outerwear and accessories. No pants, no shirts, no power suits.

It is an interesting stance. As a woman, it is natural for her to think of clothes and accessories designed for women, but beyond that, the theme is part of Chloé’s own DNA, which counts on a very long list of women leaders. Hearst is the last in order of arrival, and her creations are also a tribute to those who preceded her.

The other great and unequivocal theme of the collection – dear to Hearst and probably one of the reasons for her hiring – is sustainability. Each element of the collection has been studied in detail and thoughtfully made: the origin of the raw materials (many up-cycled), the processing, the colouring, the waste of resources. According to the designer, Fall Winter 2021 had a 400% less impact than the last Spring-Summer, and this is shocking (in a good way of course).

image courtesy of Chloe

In addition to the environment, Hearst has also thought about the human side of the industry. The outerwear showing in the last quarter of the show was made with recycled fabrics from the brand’s archive, in collaboration with Sheltersuit, a nonprofit organization that helps the homeless.

Without forgetting about clothes, all this is worth mentioning because it is proof that fashion, the beautiful one, is also possible in a sustainable way. Hearst, therefore, wins on all fronts, and we are happy with it. It is finally time for beautiful, sustainable and ethical fashions.

Cover image courtesy: Chloé


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