Starting with the first notes of “Around the World” by Daft Punk, it is immediately clear which team Nicolas Ghesquière sided with, for his Louis Vuitton‘s fall winter 2021 collection. It is the pandemic positive team. The one who looks to the future with hope and can’t wait – literally – to go to that first “post-covid party” that we all look forward to.
No worries, suggests Vuitton with this show so young and full of life, we will return to shine and we will do it in the most fun, flashy, fashionable way possible. In a Zoom’s preview of the Ghesquière collection, he said “Since we are all in an immobile situation, we must double our imagination to invent an extraordinary journey”.
So here the models walk surrounded by the Louvre’s statues, closing to stop directly in front of the Nike of Samothrace which, as Beyoncé taught, is a clear demonstration of Power. But in this case, being the symbol of Victoria par excellence, it suggested more a symbolism aimed at the end of this pandemic nightmare, when we win and can finally look beyond.
It is clear to us from Ghesquière’s statements: “I wanted something with impact, something that would convey hope and joy for what comes next and that people would enjoy watching. A fashion moment.”
The entire collection is based on fun and contrasts. Starting with the location – what’s more classic than the Michelangelo Gallery of the Louvre Museum – which was decorated with neon lights between the statues. Old and new? Classic and modern that meet? Of course, but also “Maximum Fun”, the one raised to the cube in which what is normally impossible will be allowed.
On this basis extends the roundup of incredible looks, with extravagant and high-impact mixes. Down jackets with lamé dresses, parkas with gathered tulle skirts, free shapes for pieces with classic prints. It is not the collection of those who think that, even after the pandemic, we will remain in a comfortable and sober style now lulled by this habit. It is not even the one in which we will be the jumpsuit turned the mermaid dress. This is the first party, the hypothetical evening in which someone will tell us that everything is ok and we can finally go out and have fun. Green light therefore to exaggeration and, above all, to the very meaning of liberation. Quarantine-style sweatshirts and jackets are finely decorated inside with jewels and sequins. The transition, into luxury Vuitton style.
Much more than a nod to sustainability, with this show the brand has reduced the amount of material normally used for the presentation of the collections by 70%. Thanks to the location and the statues that have been implemented in the scenography.
Images courtesy of Louis Vuitton on Tag-walk.com