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Pitti Immagine: all exhibitions postponed to September

Pitti Immagine: all exhibitions postponed to September

The news came following the video conference held on April 2 by Pitti Immagine’s Board of Directors, which decided to postpone its salons to September, thus skipping the traditional summer events. In particular, Pitti Uomo will be postponed to the 2nd until the 4th of September, reducing the event from four to three days, and the same will happen to Pitti Bimbo, which will be held from the 9th to 10th of September. Both events will take place at the Fortezza da Basso in Florence.

Together with these now canonical events, even the most recent ones are postponed, with those events which are completely new and should have been held on June, such as Testo, the event dedicated to the world of publishing. The fifteenth edition of Taste is in fact postponed to the 13th up to the 15th of March 2021; Testo will also be postponed to next year, probably to the second half of February.

As for the 87th edition of the yarns, Pitti Immagine will decide during the next meeting of the Technical Committee to be held on April the 8th. For the time being, Pitti Fragranze remains set for the 11th until the 13th of September at the Leopolda station in Florence, together with the sixteenth Super edition, scheduled for the 24th of September and open until the 27th at Visconti Pavilion in Milan.

Despite the multiplicity of events postponed, CEO of Pitti Immagine Raffaello Napoleone brought to the attention the great work that his team is carrying out on the digital platform Pitti Connect, which goal is to share and unite buyers and exhibitors in a completely innovative way: “Pitti Connect, with its unprecedented system of networking functions with buyers and high-quality editorial structure, is more than a complementary tool to the physical fair, it is rather an organic integration of the physical fair, that together with the latter will define the new face of Pitti salons. Already in the coming weeks, we will present the features of this project to exhibitors, testing with them the innovations that we will gradually engage, from now to summer, on the central body already in progress.”

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