The commitment to sustainability is gradually encouraging many brands, all focused in recent times to redefine their business objectives. Another example of this initiative is Puma.
The German sports giant will seek to use 90% sustainable materials by 2025 and 85% of recycled polyester. In 2020, the brand has managed to find suppliers for sustainable viscose and cotton fabrics and intends to continue on this path in order to reach these important percentages.
“In our sustainable development strategy, we strive to have the greatest possible positive impact so our customers know that, by buying a Puma product, they are buying a product from a sustainable source”, said the brand in a statement.
The new objectives coincide with the production of new sustainable collections; the first of these is Exhale, a yoga collection created together with Cara Delevingne. Along with Exhale there is also Re.Gen, made entirely of leather and other recycled materials from plastic. Finally, there’s First Mile Collection, also made from recycled plastic in sustainable working factories located in Taiwan, Haiti, and Honduras.
By the end of 2021, the brand hopes to increase profits by 15% compared to 2020, encouraged by the launch of these sustainable lines.
Cover courtesy of Puma