More than a month of forced quarantine has not brought the wished results in the battle against coronavirus. The daily average of infection has stabilised, but the number of patients continues to rise and the end is not on sight yet. Thus, the health problem goes relatively in the background, in front of the economic problem, which gets bigger and bigger and acquires more defined edges. Like a figure coming out of the fog and gradually becoming real in front of us.
Renzo Rosso, president of Only The Brave, in charge, among others, of Maison Martin Margiela and Diesel, spoke to ANSA about the current situation, from a managerial point of view. For him it is clear that “Fashion will always be part of people’s lives” and, even if it is not a basic necessity, it will not lose its importance. It is up to politics to work on financing and ensure substantial aid to companies, the recovery of which can ensure a return to normal. “We expect important help from the Community,” he says, speaking of the European Institution, and explains that it will help the Community itself “because it will generate creativity, business and well-being for all Europe. It is not a favor or a concession that is made to us, but an investment in the post-emergency and the restart of all sectors in Europe and in the world “. What Rosso is asking is, essentially, the recognition of a sector whose importance is often discredited by common opinion, but which supports more or less directly, a large part of the world’s population.
In the meantime, we must go back to work and do it as soon as possible. It will be a challenge, because without a vaccine the virus will continue to be present and we will have to learn to live with it. “We will have to create safe jobs, transportation and entertainment […] we must redesign the way we work, guaranteeing safety for people”. Renzo Rosso’s words are full of positivity and remind us of an important thing, which in the chaos and alienation of the last period we have forgotten: if we do not want to fall down, we must keep moving.
Words by Giulia Greco