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The Modern Artisan Project: Prince Charles teams up with Yoox Net a Porter

The Modern Artisan Project: Prince Charles teams up with Yoox Net a Porter

The Modern Artisan Project is an original and well-thought-out initiative which goal is to promote young designers by supporting them during their professional career and by offering them a space in which to make themselves known within the competitive landscape that is fashion. The creators of the project make a team that we are certainly not used to see every day, yet it definitely represents a winning set. Indeed, it is precisely for this occasion that Yoox Net a Porter joins the Prince’s Foundation, represented by Prince Charles himself.

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The Prince’s Foundation has the task of ensuring the development and growth of people and communities for which sustainable buildings are built, whole urban areas are being re- evaluated and important poles of artistic discipline are being created.  It is in this scenario that the collaboration takes place, by selecting on one hand, 6 new promises of Italian fashion design coming from the most important schools of the country and chosen by Politecnico di Milano, and by promoting a 4-month course for British graduates who will be trained on luxury goods’ manufacturing activities on the other.

HRH The Prince of Wales with Federico Marchetti at Dumfries House – copyright Mike Wilkinson

In such a dynamic and rich context, the British students will have the opportunity to observe and apply the different techniques of processing precious fabrics to create a collection that will be displayed at Dumfries House in Scotland, the Prince’s Foundation’s official headquarters.

The Italian students, instead, will have the opportunity to create a collection with at its core will be the combination of science and art, for which they will be able to draw inspiration from the brilliant inventions and the very figure of Leonardo Da Vinci, whose 500 th anniversary of his death is celebrated this year, and ultimately referring to the important Italian and British textile tradition that now claims centuries of history. The development of the collection will be supported by Fashion in Process (FiP), Politecnico’s research laboratory, and further supported by insights and data made available by Yook Net a Porter, which are useful to know the long-term preferences of its customers. 

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The collection will be available online starting from next year to celebrate twenty years of the e-commerce platform, while the proceeds will be donated to the Foundation to further encourage its charitable activities.

words Ludovica Mucci

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