UGG gets ready for Pride Month with an inclusive collection
Ahead of Pride Month, Australian brand UGG has prepared a series of initiatives to support the LGBTQIA+ community.
Pride Month was postponed last year because of the pandemic, but it is very likely that this year, thanks to the progressive improvement of the health emergency, it will be possible to celebrate the day with some demonstrations scattered around the world.
Just for the occasion, UGG has partnered with several organizations and artists for the celebrations. Among these, stand out the photographs of Danielle Levitt for an inclusive collection; the artists chosen to pose were rapper Lil Nas X, writer and actress Hari Nef, but also Maya Samaha, Jordun Love, Mads Hamilton, Sky Limon, and Roz Borah. These initiatives coincide with the announcement of the release of the new #Uggpride campaign.
The support for the LGBTQIA+ community certainly does not end here; the brand has decided to donate $25 per pair of Disco Stripes sold, up to $125,000, to GLAAD, the American association that works on the path of LGBTQ+ acceptance.
Finally, the Pride Prom returns, a virtual prom party organized with the Pacific Pride Foundation.