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Valentino partnerships with Nick Knight for Haute Couture 2020.

Valentino partnerships with Nick Knight for Haute Couture 2020.

Only a couple of weeks left before the Parisian Haute Couture and the tension is palpable. To make it even more intense Maison Valentino declared its decision to present the collection with a digital project signed by Nick Knight, whose name is well known and appreciated in the field since long long time now.

Pier Paolo Piccioli proved himself to be a good designer and a illuminate and sensible guide, whose aesthetic sense, deep and solid, helps the Maison to stand out. Nick Knight is quite of a legend and also a precursor in the union between online and fashion. ShowStudio is his digital platform where he explores the relationship and reciprocal influence between fashion, cinema and digital: the results are excellent.

A video preview will indeed be firstly presented to the public in occasion of the Haute Couture days in Paris, while the real event will take place on the 21st of July only, in Cinecittà, Rome. The preview will give to the public an idea about what to expect, inviting them to think about the creative possibilities a hybrid show offer, using both physical and digital best features. Without mentioning the huge hype the short movie will create on all social network, making Valentino’s Couture show the most awaited of all.  

Maison Valentino is deeply connected with the latest digital formats, using for example Animal Farm in one of its recent adv. This is a winning strategy without nay doubt, giving to the brand a great visibility even among young users. Apart from all of this, we hope to find at the center of the event cloths, which are the real focus of all the indsurty and which should be the driving force, even in these unprecedented times.

Cover image credits: Andrea Andriani c/o gorunway.com

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