The long-awaited collaboration between Weekend Max Mara and Alek Wek, the sudanese supermodel ambassador of the United Nations High Commissioner for Refugees, is coming.
The story of Alek Wek, of whom this collaboration becomes a vivid message, is full of intense events. She fled her country in 1983 during the civil war and took refuge in Great Britain, where she studied art and history at the London College of Fashion.
In 1997, the first cover for Elle arrived, becoming the first African model to pose for the magazine, followed by the interview at The Oprah Winfrey Show, the “Model of the Year” award of MTV and the multiple collaborations with the brands.
The collaboration with Weekend Max Mara encompasses all her history, her roots and artistic influences, but also her cosmopolitan essence, as she said herself. The 2021 autumn/winter capsule is characterized by vibrant tones of African culture, accompanied by a bohemian style with British undertones. To embellish everything the sartorial details, emblematic of Max Mara’s storytelling.
The collection includes soft-skinned coats, elegant vests, maxi and mini draped dresses, high-waisted jeans and sleeveless jumpsuits. There are also light foulards, combined with different fabrics: waxed cotton, wool, velvet. Accessories include the Pasticcino bag, the waist belts and riding boots. The capsule will be available in stores from September 2021.