YNAP is had adhered to the Terra Carta project for sustainability. The initiative, promoted by Prince Charles, is an invitation for companies to embrace sustainable policies, putting nature first.
This project is in line with the Infinity campaign already undertaken by YNAP Group; the project aims at orienting all the company’s production practices towards more sustainable practices by 2030.
The group is also a partner of the Sustainable Market Initiative, an action plan that brings together many international brands. Through the Infinity project, YNAP will support Terra Carta with the definition of 12 objectives. Technological innovation and the world of fashion and luxury will work in synergy.
It is not the first time that YNAP and Prince Charles have worked together; indeed, the two have previously collaborated on The Modern Artisan project. With the Prince Foundation, the brand has devised a path to provide the skills needed to start a conscious luxury business.
“Today we are excited to participate to Terra Carta, an ambitious decalogue devoting special attention to investments in technology, science, computer science and mathematics, to accelerate our transition to full sustainability and circularity”, commented Federico Marchetti, founder and president of YNAP Group. “The Prince has always been a pioneer in the promotion of sustainability. But now the time begins to tighten, and I urge other exponents of the fashion world to join us in this commitment”.
Cover Courtesy YNAP Group