Zalando continues its commitment to a more sustainable fashion and this time it does it by implementing a system of Science-based targets (SBTs). The initiative was promoted by sciencebasedtargets.org, committed to following companies along the path for conscious growth in line with the Paris agreements. The agreements were signed in 2015 by 195 world governments to attempt to reduce global warming and keep the level of overheating below 2 degrees Celsius.
Zalando is therefore committed to eliminating around 80% of carbon emissions from its operations and 40% from its private-line production by 2025. Already in May, the news had spread of the implementation of the sustainability parameter to direct its customers to the more conscious purchase.
Alberto Carillo Pineda of CDP, partner of Science-Based Targets declared: “We congratulate Zalando on becoming the first online platform to have its emissions reduction targets approved by the Science Based Targets initiative. By aligning its goals with a 1.5 degrees Celcius future, and asking its partners to set their own SBTs, Zalando is ensuring it builds resilience firmly into its business model and will be better placed to thrive as the global economy transitions to a zero-emissions future.”
These were the words of Kate Heny, director of Zalando’s sustainability department following the approval of the parameters by SBT: “The global coronavirus situation has shown us how flexible and fast the economy can be when change is needed. This should be used as a blueprint when it comes to sustainability. Now is the time for a clear sustainability strategy and ambitious goals. As a platform, we want to do more and thus did not limit our science-based targets to our own business. We will join forces with our partners.”
Cover image credits: Zalando Zerotypes campaign