Genny Brings the Italian Dream to Hollywood: The Cruise 2026 Collection at Casa Lago
Los Angeles, June 1st, 2025 – In the spectacular setting of Casa Lago, nestled in the Hollywood Hills, GENNY unveiled its Cruise 2026 collection in a refined event that blended fashion and diplomacy. The occasion marked the celebration of Italy’s Republic Day, hosted by the Consulate General of Italy in Los Angeles.
The brand’s signature orchid print was reimagined in vibrant lime hues and showcased on luxurious fabrics such as airy muslin and structured drill, creating looks that balance fluidity and form. Couture-level details elevated the collection: rhinestone tassels lit up retro-inspired jeweled denim, while evening gowns flowed gracefully in pure white, deep black, and soft pastel tones.
Daywear proposals completed the aesthetic infused with a Californian spirit, ideal for a cosmopolitan, confident, and effortlessly chic woman who moves through the world’s most exclusive destinations with relaxed yet impeccable elegance.
Sara Cavazza Facchini, Creative Director of the Maison, brought to the runway an elegance suspended between Italian heritage and international allure, values that GENNY has long embodied, portraying a vision of sophisticated, contemporary femininity. Since taking the creative helm in 2013, she has led GENNY through a continuous process of renewal, reinterpreting the brand’s stylistic legacy with an innovative outlook and a forward-thinking approach.
Nel 2023, in occasione del decimo anniversario della direzione di Facchini, GENNY ha inaugurato un concept store nel cuore di Beverly Hills, parte del celebre “Platinum Triangle” insieme a Bel-Air e Holmby Hills, simbolo di lusso e prestigio nella contea di Los Angeles.
