The short movie made by Marine Serre to present her Spring 2021 collection – in collaboration with the directors Sacha Barbin and Ryan Doubiago, and the composer Pierre Rousseau – is the perfect picture for a dystopia future. Serre is anyways carful in adding some humanism to it, and the two opposites concept go together well.
In the last years, the balance between them gave Serre the possibility to create impactful collections, beautiful and especially deep. Every show made us reflect, and if this is something many brand are aiming right now (for example in New York, where the slogan Vote was everywhere), Serre is a natural: it has always been part of her discourse.
The designer gave us questions and reflections on ideas like luxury, genre, style, on what we think is right and what is not. The Spring 2021 is also extremely utilitarian. Fashion makes us reflect, of course, but clothes need to be worn, and it thus has to be comfortable and helpful in our daily life. It makes no sense, for Serre, to live for clothing. Rather clothes have to live for us, according to our daily needs.
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Life is getting faster every day, we are always active and on the go. Serre’s wardrobe is made of tight jumpsuits, to be worn alone or with skirt and top above it. Trenches and coats of different lengths, in tech fabrics and with many many pockets. Shirt dresses shaping the body. All together, the collection seems to make us ready for a war, but maybe we are indeed going there: not in the literal sense, of course, but we should all be ready to fight. Just try to remember we are all in the same team.
Cover image courtesy: Marine Serre