Paul Andrew, at Ferragamo, has very clear ideas on the future of fashion. The designer does not know when and how consumers will go back to their pre-covid spending power but, when they’ll be ready to invest in fashion again (and everybody wish it’ll be soon), they will likely preserve their taste for comfort, reconsidered during 2020. Clothes and accessories must be beautiful and meaningful, good to see but especially good for how they make us feel; they will be worn as second skin, meaning that we will start experimenting them as part of ourselves and we will carry them for a long time in our life. We mostly agree with him: this is for sure the major trend for the year to come and, as a consequence, this is also the approach designers need to have when creating for the consumers of the new decade.
Ferragamo’s Pre Fall 2021 collection has been presented in Florence, in a renewed Manifattura Tabacchi now house of Polimoda. The location is suggestive and has the power to symbolize the incredible, sensible and subtle spirit of the Made in Italy tradition. Both for him and for her, Ferragamo offers soft and perfectly tailored suits, in smooth and thick fabrics, blazers and trousers go highest quality. They are matched with colourful details, the boots, for example, comfortable and squared, or the strappy sandals; and they are alternated with rather informal pieces, to be worn outside the office. Bermuda pants and sweaters, midi dresses and knit ensembles in geometric motif. Leather is king, as usual. Woven in different colours, on coats, skirts and gowns, but colour block as well, in baby blue, red and grey.
Ferragamo is the one brand to shop if you desire an exquisite wardrobe, from morning to night. Despite its bond with tradition, the aesthetic is very modern and up to date, thank to Andrew, who is particularly interested in young consumers. It is an example to follow by all the Made in Italy brand wishing to renovate in an always changing world.
Cover image courtesy: Salvatore Ferragamo