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“The New Desire” editorial

“The New Desire” editorial

As we have seen in the trends of this spring summer 2022, there is a great desire to return to being sensual. A need amplified by the two pandemic years in which we have not been in contact with people much, and which now makes itself felt overwhelming.

The desire to be watched and admired. And whether it’s an innocent wish or not, there’s nothing wrong with this feeling. A little healthy vanity doesn’t hurt anyone.

Preview from S/S 20222 issue

Photography Heinrich Benjamin

Production René Skwara

Style Camille Franke

Model Folke Matthes c/o IMG Models

Makeup Loni Baur

Hair Style Hauke Krause

Digital Oerator Adrian Höllger

Style Assistance Ana-Marija Knezevic

Set Design Tamara Bruckner


"more than a fashion magazine"



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