Postponed fashion shows, live streamed runways, face masks on the sets, antibacterial gel between a look and the other, when will we be free to normally travel for work again? For the professionals who went back to team work – for real, in presence – precautions are never enough. While we are waiting to see what is going to happen, let’s think about what has changed and what has not. What is the task of people who does fashion and communicate it? Despite it is comforting to go back to habits abruptly abandoned last March, the least we can do today is to question their legitimacy. Several designer have already done it, asking themselves if it is okay to produce so many collections, with so many pieces and with so tight rhythm. In addition to the abundance of ready garments, creatives are trying to reduce raw materials’ waste, using more discarded cloths for example.
Topics are countless and everybody face them according to its own possibilities. We, working in communication, promise to create and share committed, honest and useful contents only. We want to preserve the Beauty of an art – fashion – we deeply love and respect, but we also want to left behind, without regret, harmful traditions.
Preview editorial from F/W 2020/21 issue
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Photography Benjamin Vitti
Style Vittoria Rossi Provesi
Model Justyna Maks c/o The Wolves Agency
Style Assistant Irene Zucchiatti
Hair Style, Makeup Eleonora Juglair
Fashion Collaboration Giacomo Dini